Kimberly's Career
Background
Digital Marketing | eCommerce | Visual Communications | Design
C.Kimberly Toms has been involved in marketing since the age of 12, when she started her first business. She expanded into media at the age of 14 by appearing in television commercials and has since become an award-winning filmmaker. Within her lengthy digital marketing career as both an agency owner and corporate employee, she has worked in a multitude of industries and professional services, in addition to serving as CMO of an IR Top 400. Kimberly is currently a global creative director for a Fortune 500 in the energy field. She is the award-winning Producer-Director and Subject of Escaping Fed, a documentary film about her journey through government-empowered criminal victimization. C.KT also freelances as a writer and has written over three million words and 7,000 articles.
For work, C.KT focuses on marketing strategy, digital marketing, eCommerce, writing and media projects. She remains committed to working where she is empowered to make a real difference. Projects include executive marketing leadership, digital marketing strategy, eCommerce strategy, content strategy, documentary film, photography and editorial writing.
Kimberly is certified in a multitude of marketing disciplines.
There is beauty in everything eventually. Even the ugliest of moments fosters positive growth if you open yourself up to it.
– KIMBERLY TOMS
C.KT's Outlook
It’s all about perspective.
Your personal perspective comes from your life experience. While the past several years brought ongoing changes that felt traumatic and life changing, I see a brighter side: We can all develop a renewed sense of self, focus and purpose.
In any crisis, you must invest in yourself and your own interests before you can be fully present for anyone else. Be proud of your resilience and tenacity, knowing they serve you as well professionally as they do personally. Take time to appreciate others’ hearts and minds even more. It is a new day, one when we must focus on things that really matter.
In the same way as my personal perspective is unmarred, even being improved through bad experience, you can improve your business perspective despite the most trying of circumstances. Your business can survive. You just need to innovate, adapt and overcome. Set aside fear and grow through the struggles.
Often, teams become stagnated and afraid to use their own talents to maximum benefit. Oversight becomes clouded and growth marred by the status quo. Team communication and collaboration break down and the wheels of business stop turning forward.
There are no secrets in what creates success and propels business forward. But truths are often obscured behind fear. A qualified, fresh perspective breaks through these dark spots and finds solutions to issues of stagnation.
Successful people do what unsuccessful people are not willing to do.
– JIM ROHN
Leadership
SMB CMO | VP Marketing | Digital Marketing and eCommerce Consultant | Creative Director
Using creativity to break through
As my recent personal experience has proven, there are few, if any, hurdles that creativity cannot break through.
Reuiniting and motivating
Teams become fractured through feelings of being held back or unappreciated. Extensive power comes from a reevaluation of talent and goals.
Seeing things clearly
You cannot always see the forest, for those darn trees. A fresh set of eyes brings new perspective and clarity. Answers are right in front of you.
Rethinking the approach
What worked in the past will not always work in the future. Holding too tightly to the glory days can run you into the ground.
Changing with the times
It is not enough to keep up with your competition. You need to find ways to outpace them and meet customers’ evolving needs.
Finding the balance
Spending too little stalls growth. Spending too much has the same maddening effect.
Considering all angles
Punch holes in your ideas from all angles. Know when to let go and move on.
Letting go as needed
Entrepreneurial ego rises to the top. But then it often sits there and dictates precisely how to fail.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
– STEVE JOBS
Industries of Experience
eCommerce:
IR Top 400
Proprietary Platforms, WooCommerce, Shopify
Hospitality:
Global Brand Franchise Development, 1st Class Fly-In Lodges & Resorts, Luxury Inns (U.S. & Canada)
Fashion:
Retail, eCommerce, Digital Merchandising, PR and Marketing, Editorial
Beauty:
eCommerce of 85,000 products across 10,000 brands, CMO, Warehousing, Distribution, Merchandising, Marketing, Executive Leadership
Consumer Packaged Goods:
eCommerce, Product Placement & Editorial
Consumer Services:
Marketing, eCommerce
Franchising:
49 QSRs / 4 U.S. States
105 Locations / Multinational Home Care
Global Hotel Chain
Energy:
Alaska Drilling/Oilfield Services, Bids & Proposals
Technology & Software:
Small Business:
Marketing & eCommerce
Medical & Dental:
Digital Marketing, Content Strategy/Development and SEO for Oncology, Radiology, Behavioral Medicine, Speech Pathology, Psychiatry, Psychology, Addiction Medicine, Plastic & Cosmetic Surgery, Internal Medicine, Dentistry, Orthodontics, Periodontics, Pediatrics, Home Care
Legal:
Criminal Defense, Family Law, Personal Injury
Government:
U.S. Postal Service
U.S. Air Force
Automotive:
Digital Marketing / SEO / Content for multiple automotive repair B2Cs throughout North Carolina
Food & Beverage:
Concept to Opening: 450-seat Casual Dining/Bar/Entertainment Venue for 2002 Olympic Games
U.S. Air Force Nightclubs “Top in TAC”
Entertainment:
Documentary Film Production, Direction & Writing; Sony Pictures Entertainment film premiere event
Manufacturing:
Oil / Geological Drill Bit Manufacturing
Pharmaceutical:
Jason Pharmaceuticals / Medifast Diet; Sofamor Danek Medtronic Spine
General B2B:
Business Development & Marketing Services
Military:
U.S. Air Force Non-Appropriated Funds Marketing & Promotions
Native Corporation:
Chugach Native Corporation
Technology is best when it brings people together.
– MATT MULLENWEG
Technological Capabilities
This is a limited view of C.KT’s technological capabilities. Please inquire for additional insight about specific skill sets.
Adobe Creative Suite:
PhotoShop, Premiere Pro, InDesign, After Effects, Acrobat, Spark, InCopy, Premiere Rush, Audition, Media Encoder
FinalCut Pro
Microsoft Office Suite:
Excel, Word, Powerpoint, Outlook, Publisher, Access, SharePoint
Adobe Analytics
Content Strategy
Content Development
HTML5
CSS
PHP
JavaScript
XML
Liquid
CMS (Varied)
Yoast SEO
Photo / Video / Audio:
Production & Direction
Editorial Traffic
StoryTeq Creative Automation and DAM
WordPress:
Expert / Custom
WooCommerce
Stripe
Shopify
Magento
Salesforce:
Administration & Integrations
Marketing Automation (Pardot)
All Social Media
Artificial Intelligence:
Content Strategy; Content Development; Research; Competitive Analysis;
Market Analysis
Responsys
MailChimp
Constant Contact
Affiliate Programs & Linkshares
Expert SEO / SEM
Google Analytics IQ Certified
Google Ads:
Display Certified, Search Certified, Video Certified, Ads Certified, Apps Certified
HubSpot Certified:
Content Marketing, Inbound Marketing, Inbound Sales, Social Media
The world is a book and those who do not travel read only one page.
– SAINT AUGUSTINE
Geographies of Work and Residency
United States
Alabama (client exposure)
Alaska (multi-year residency)
Arizona (client exposure)
Arkansas (client exposure)
California (multi-year residency)
Colorado (client exposure)
Connecticut (client exposure)
Delaware (client exposure)
District of Columbia (travel)
Florida (client exposure)
Georgia (client exposure)
Idaho (client exposure)
Illinois (3 months’ residency)
Indiana (client exposure)
Iowa (client exposure)
Kansas (client exposure)
Kentucky (client exposure)
Louisiana (birthplace/family heritage)
Maine (client exposure)
Maryland (client exposure)
Massachusetts (client exposure)
Michigan (client exposure)
Minnesota (client exposure)
Mississippi (client exposure)
Missouri (client exposure)
Montana (client exposure)
Nebraska (client exposure)
Nevada (client exposure)
New Hampshire (client exposure)
United States (cont’)
New Jersey (multi-year residency)
New Mexico (6 months’ residency)
New York (multi-year residency)
North Carolina (multi-year residency)
North Dakota (client exposure)
Ohio (client exposure)
Oklahoma (client exposure)
Oregon (travel)
Pennsylvania (multi-year residency)
Rhode Island (travel)
South Carolina (client exposure)
South Dakota (client exposure)
Tennessee (client exposure)
Texas (multi-year residency)
Utah (multi-year residency)
Vermont (client exposure)
Virginia (multi-year residency)
Washington (client exposure)
West Virginia (travel)
Wisconsin (1 year residency)
Wyoming (client exposure)
Puerto Rico
Fajardo (business exposure)
Canada
Ontario (client exposure)
Quebec (client exposure)
Manitoba (client exposure)
British Columbia (client exposure)
Saskatchewan (client exposure)
Alberta (client exposure)
Yukon (travel)
Europe
Germany (4.5 years’ residency)
Belgium (travel)
Luxembourg (travel)
Netherlands (travel)
Global Project Team Diversity
Bangladesh (Tech)
England (Oil & Gas)
Scotland (Oil & Gas)
Ireland (Oil & Gas)
Netherlands (Oil & Gas)
Sweden (Oil & Gas)
Bangladesh (Tech)
India (Tech, Energy)
Singapore (Tech)
Denmark (Oil & Gas)
Thailand (Tech)
Australia (eCom)
Argentina (Energy)
Chile (Energy)
Brazil (Energy)
Bulgaria (Energy)
Colombia (Energy)
Dominican Republic (Energy)
El Salvador (Energy)
Mexico (Energy)
Panama (Energy)
Viet Nam (Energy)
Puerto Rico (Energy)