I lead executive-level marketing and communications organizations with responsibility for marketing strategy, brand, creative, digital, and marketing operations across enterprise and growth-stage environments. My role is to set direction, establish priorities, and ensure marketing functions as a core business driver rather than a support discipline.
Marketing strategy is central to this work. I am accountable for defining how organizations position themselves, grow demand, communicate value, and align marketing investment with business objectives. This includes setting brand and growth strategy, guiding channel and audience decisions, and ensuring that strategy translates into coherent programs and measurable outcomes.
Across global and cross-functional teams, I have led marketing organizations through periods of growth, complexity, and change. This has included clarifying marketing strategy during transitions, rebuilding and modernizing marketing functions, and aligning creative, digital, and operational teams around a shared direction.
This leadership reflects sustained executive ownership, not advisory distance. It includes responsibility for marketing strategy, organizational structure, budgets, performance, and long-term brand value, with marketing and communications positioned as enterprise capabilities that drive growth, credibility, and resilience over time.
Executive leadership and organizational strategy across marketing and communications
Executive ownership of marketing and communications organizations, including marketing strategy, organizational structure, talent, priorities, and performance. Responsibility for setting brand and growth strategy, aligning marketing investment with business objectives, and leading global, cross-functional teams with accountability for results.
Brand vision, creative leadership, storytelling, and narrative systems
Senior leadership of creative and brand functions, including narrative, visual systems, and editorial standards. Oversight of creative direction at scale, with emphasis on quality, consistency, and relevance across channels and markets.
MarTech operational design, systems modernization, and scalable marketing infrastructure
Design and leadership of modern marketing systems, including MarTech operations, workflow design, and platform integration. Focus on building scalable, durable marketing infrastructure that supports both creative excellence and performance outcomes.
Governance, stewardship, and long-term value creation
Establishment of brand standards, governance models, and decision frameworks that protect and extend brand value over time. This includes stewardship of commercial brands as well as long-term cultural and institutional initiatives.
Case studies included on this page represent executive-level leadership rather than project delivery. Each reflects responsibility for strategy, teams, systems, and outcomes, not isolated campaigns or assets.