C.KT | C.Kimberly Toms – Strategic MarCom Leader

C.KIMBERLY TOMS

Strategic MarCom Leader | Reform-Focused Speaker

C.KT is a digital marketing communications visionary with 20+ years driving measurable revenue growth and operational efficiency. She is a strategic leader skilled at transforming marketing organizations through innovative technologies, process optimization, and creative team leadership. Kimberly possesses a proven track record of building powerful brand narratives while reducing costs, scaling operations, and executing data-driven strategies that deliver exceptional results. C.KT has an entrepreneurial mindset with experience across Fortune 300 corporations, agency leadership, and startup environments. She combines deep creative expertise with strong financial acumen to deliver marketing that moves businesses forward. As a survivor of violent crime, C.KT is also a criminal justice reform-focused public speaker and advocate.

Strategy

C.KT brings more than 25 years of hands-on, in-the-trenches and through-all-phases of business experience applied quickly and effectively to identify problems and create solutions to drive your marketing communications to the next level.

Creativity

Creativity wins hearts, minds, battles and wars. C.KT helps you infuse creativity with forethought, integrity, strategy, experience and empathy, so you become the ant who pushed the boulder up the hill, the Henry V at the Battle of Agincourt.

Analysis

KPIs, demographics, data, trends, segments and subsets. C.KT has an innate ability to interpret the numbers and behaviors to fully understand what your customers want, enabling you to seamlessly answer those needs click-by-click.

Connect with Kimberly

Why work with C.KT?

Tenacious. Resilient. Engaging. Insightful. Intelligent. Experienced. Tested. Optimistic. Open-Minded.

Why work with C.KT or engage me for an internal role, consulting, speaking or other projects? The answer is simple: I see things through, get things done and always rise above. I am poised to bring the fresh perspective you need to elevate your brand to the next level. All of these attributes are backed by over 25 years of global business experience, particularly within digital marketing, creative direction, content, brand reputation management, eCommerce strategies, SEO/content strategies and digital marketing. Of great interest to me is working with brands that need an extra boost or those struggling to work past specific hurdles. I enjoy complex situations and those of financial distress where an experienced, fresh perspective can bring marked improvement and I consistently achieve previously unattainable goals.

Member, RAINN Speakers Bureau

There is beauty in everything eventually. Even the ugliest of moments fosters positive growth if you open yourself up to it.

C.Kimberly Toms

C.KT's Outlook

It’s all about perspective.

In the same way as my personal perspective is unmarred, even being improved through bad experience, you can improve your business perspective despite the most trying of circumstances. Your business can survive. You just need to innovate, adapt and overcome. Set aside fear and grow through the struggles.

Your personal perspective comes from your life experience. While the past several years brought ongoing changes that felt traumatic and life changing, I see a brighter side: We can all develop a renewed sense of self, focus and purpose.

Often, teams become stagnated and afraid to use their own talents to maximum benefit. Oversight becomes clouded and growth marred by the status quo. Team communication and collaboration break down and the wheels of business stop turning forward.

In any crisis, you must invest in yourself and your own interests before you can be fully present for anyone else. Be proud of your resilience and tenacity, knowing they serve you as well professionally as they do personally. Take time to appreciate others’ hearts and minds even more. It is a new day, one when we must focus on things that really matter.

There are no secrets in what creates success and propels business forward. But truths are often obscured behind fear. A qualified, fresh perspective breaks through these dark spots and finds solutions to issues of stagnation.

Three-Time Documentary Feature Awardee | 2019 - 2023 Film Fests

Leadership

SMB CMO | VP Marketing | Global Marketing Director | Global Creative Director

Using creativity ^{to break through}

As my recent personal experience has proven, there are few, if any, hurdles that creativity cannot break through.

Reuiniting ^{and motivating}

Teams become fractured through feelings of being held back or unappreciated. Extensive power comes from a reevaluation of talent and goals.

Seeing ^{things clearly}

You cannot always see the forest, for those darn trees. A fresh set of eyes brings new perspective and clarity. Answers are right in front of you.

Rethinking ^{the approach}

What worked in the past will not always work in the future. Holding too tightly to the glory days can run you into the ground.

Changing ^{with the times}

It is not enough to keep up with your competition. You need to find ways to outpace them and meet customers’ evolving needs.

Finding ^{the balance}

Spending too little stalls growth. Spending too much has the same maddening effect.

Considering ^{all angles}

Punch holes in your ideas from all angles. Know when to let go and move on.

Letting go ^{as needed}

Entrepreneurial ego rises to the top. But then it often sits there and dictates precisely how to fail.

And though she be but little, she is fierce.

William Shakespeare
A Midsummer Night’s Dream

BACKGROUND

C.Kimberly Toms has been involved in marketing communications since the age of 12, when she started her first business. She expanded into media at the age of 14 by appearing in television commercials and has since become an award-winning filmmaker. Within her lengthy digital marketing and communications career as both an agency owner and corporate employee, she has worked in a multitude of industries and professional services, in addition to serving as CMO of an IR Top 400. Kimberly is currently a global creative director for a Fortune 500. She is the award-winning Producer-Director and Subject of Escaping Fed, a documentary film about her journey through government-empowered criminal victimization. C.KT also freelances as a writer and has written over three million words and 7,000 articles.

Kimberly is certified in a multitude of marketing disciplines.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs

Industries of Experience

eCommerce:

IR Top 400
Proprietary Platforms, WooCommerce, Shopify

Hospitality:

Global Brand Franchise Development, 1st Class Fly-In Lodges & Resorts, Luxury Inns (U.S. & Canada)

Fashion:

Retail, eCommerce, Digital Merchandising, PR and Marketing, Editorial

Beauty:

eCommerce of 85,000 products across 10,000 brands, CMO, Warehousing, Distribution, Merchandising, Marketing, Executive Leadership

Consumer Packaged Goods:

eCommerce, Product Placement & Editorial

Consumer Services:

Marketing, eCommerce

Franchising:

49 QSRs / 4 U.S. States
105 Locations / Multinational Home Care
Global Hotel Chain

Energy:

Global Corporate Marketing;
Alaska Drilling/Oilfield Services, Bids & Proposals

Technology & Software:

Software Development & Application Services

Small Business:

Marketing & eCommerce

Medical & Dental:

Digital Marketing, Content Strategy/Development and SEO for Oncology, Radiology, Behavioral Medicine, Speech Pathology, Psychiatry, Psychology, Addiction Medicine, Plastic & Cosmetic Surgery, Internal Medicine, Dentistry, Orthodontics, Periodontics, Pediatrics, Home Care

Legal:

Criminal Defense, Family Law, Personal Injury

Government:

U.S. Postal Service
U.S. Air Force

Automotive:

Digital Marketing / SEO / Content for multiple automotive repair B2Cs throughout North Carolina

Food & Beverage:

Marketing Leadership – 49 QSRs in Four States
Concept to Opening: 450-seat Casual Dining/Bar/Entertainment Venue for 2002 Olympic Games
U.S. Air Force Nightclubs “Top in TAC”

Entertainment:

Documentary Film Production, Direction & Writing; Sony Pictures Entertainment film premiere event

Manufacturing:

Oil / Geological Drill Bit Manufacturing

Pharmaceutical:

Jason Pharmaceuticals / Medifast Diet; Sofamor Danek Medtronic Spine

General B2B:

Business Development & Marketing Services

Military:

U.S. Air Force Non-Appropriated Funds Marketing & Promotions

Native Corporation:

Chugach Native Corporation

Technology is best when it brings people together.

Matt Mullenweg

Technological Capabilities

This is a limited view of C.KT’s technological capabilities. Please inquire about specific skillsets.

Adobe Creative Suite:

PhotoShop, Premiere Pro, InDesign, After Effects, Acrobat, Spark, InCopy, Premiere Rush, Audition, Media Encoder

FinalCut Pro

Microsoft Office Suite:

Excel, Word, Powerpoint, Outlook, Publisher, Access, SharePoint

Adobe Analytics

Content Strategy

Content Development

Digital Asset Management

HTML5

CSS

PHP

JavaScript

XML

Liquid

CMS (Varied)

Yoast SEO

Photo / Video / Audio:

Production & Direction

Editorial Traffic

WordPress:

Expert / Custom

WooCommerce

Stripe

Shopify

Magento

Salesforce:

Administration & Integrations
Marketing Automation (Pardot)

All Social Media

StoryTeq Creative Automation and DAM

Responsys

MailChimp

Constant Contact

Affiliate Programs & Linkshares

Expert SEO / SEM

Google Analytics IQ Certified

Google Ads:

Display Certified, Search Certified, Video Certified, Ads Certified, Apps Certified

Artificial Intelligence:

Content Strategy; Content Development; Research; Competitive Analysis;
Market Analysis

The world is a book and those who do not travel read only one page.

Saint Augustine

GEOGRAPHIES OF WORK AND RESIDENCY

United States

Alabama (client exposure, travel)
Alaska (multi-year residency)
Arizona (client exposure, travel)
Arkansas (client exposure, travel)
California (multi-year residency)
Colorado (client exposure, travel)
Connecticut (client exposure, travel)
Delaware (client exposure, travel)
District of Columbia (employment, travel)
Florida (client exposure, travel)
Georgia (client exposure, travel)
Idaho (client exposure, travel)
Illinois (3 months’ residency)
Indiana (client exposure, travel)
Iowa (client exposure, travel)
Kansas (client exposure, travel)
Kentucky (client exposure, travel)
Louisiana (birthplace/family heritage)
Maine (client exposure, travel)
Maryland (client exposure, travel)
Massachusetts (client exposure, travel)
Michigan (client exposure, travel)
Minnesota (client exposure, travel)
Mississippi (client exposure, travel)
Missouri (client exposure, travel)
Montana (client exposure, travel)
Nebraska (client exposure, travel)
Nevada (client exposure, travel)
New Hampshire (client exposure, travel)

United States (cont’)

New Jersey (multi-year residency)
New Mexico (6 months’ residency)
New York (multi-year residency)
North Carolina (multi-year residency)
North Dakota (client exposure, travel)
Ohio (client exposure, travel)
Oklahoma (client exposure, travel)
Oregon (client exposure, travel)
Pennsylvania (multi-year residency)
Rhode Island (travel)
South Carolina (client exposure, travel)
South Dakota (client exposure, travel)
Tennessee (client exposure, travel)
Texas (multi-year residency)
Utah (multi-year residency)
Vermont (client exposure, travel)
Virginia (multi-year residency)
Washington (client exposure, travel)
West Virginia (travel)
Wisconsin (1 year residency)
Wyoming (client exposure, travel)

Puerto Rico

Fajardo (business exposure, travel)

Canada

Ontario (client exposure, travel)
Quebec (client exposure, travel)
Manitoba (client exposure, travel)
British Columbia (client exposure, travel)
Saskatchewan (client exposure, travel)
Alberta (client exposure, travel)
Yukon (travel)

Europe

Germany (4.5 years’ residency)
Belgium (travel)
Luxembourg (travel)
Netherlands (travel)

Global Project Team Diversity

Bangladesh (Tech)
England (Oil & Gas)
Scotland (Oil & Gas)
Ireland (Oil & Gas)
Netherlands (Oil & Gas)
Sweden (Oil & Gas)
India (Tech, Energy)
Singapore (Tech)
Denmark (Oil & Gas)
Thailand (Tech)
Australia (eCom)
Argentina (Energy)
Chile (Energy)
Brazil (Energy)
Bulgaria (Energy)
Colombia (Energy)
Dominican Republic (Energy)
El Salvador (Energy)
Mexico (Energy)
Panama (Energy)
Viet Nam (Energy)
Puerto Rico (Energy)