A global organization operating across more than a dozen international markets faced inconsistent brand execution and fragmented creative fulfillment. While brand standards existed, there was no scalable mechanism to enforce compliance or ensure consistency across regions and agencies. Creative activity was not tied to operating KPIs, limiting leadership’s ability to evaluate performance, cost efficiency, or business impact.
Kimberly led the enforcement and operationalization of global brand standards at enterprise scale. While core brand standards already existed, there was no effective system to ensure consistent application across regions, agencies, and internal teams.
In addition to enforcing brand standards, Kimberly established operating KPIs that tied creative activity to measurable business value. This included defining performance indicators for efficiency, quality, compliance, and agency effectiveness, enabling leadership to evaluate creative output as an operational function rather than a subjective or purely aesthetic exercise.
Her leadership focused on building the infrastructure required to make brand governance executable. This included:
Leading a year-long evaluation of creative automation and template management platforms, assessing market leaders and selecting the optimal solution for global deployment
Directing the development, prioritization, and cataloging of enterprise-wide creative templates
Establishing quality assurance standards and governance workflows to support brand compliance
Leading global onboarding, training, and adoption efforts, including development of super-user programs to support regional teams
Established a scalable enforcement model that positioned the organization to achieve up to 99% brand compliance in global creative fulfillment
Reduced friction between global standards and local execution through governed automation and templating
Improved creative consistency and quality across regions while supporting local market needs
Created durable governance infrastructure independent of individual contributors
The organization moved from informal brand guidance to an enforceable, system-driven model for global creative governance. While subsequent organizational changes altered long-term adoption, the foundation for disciplined, scalable brand compliance was fully established during Kimberly’s tenure.