A multinational enterprise operating across more than a dozen international markets faced fragmented creative operations, inconsistent brand execution, and escalating agency costs. There was no unified system for governance, performance measurement, or scalable delivery.
Kimberly led a global transformation of brand and creative operations, establishing centralized governance while supporting local market needs. This included redesigning workflows, introducing automation, building KPI frameworks to evaluate creative effectiveness, and advising executive leadership on early applications of AI to streamline content production and localization.
Identified and eliminated approximately $75K in documented agency waste within the first two months through a targeted performance audit
Built a global operating model projected to reduce agency spend by at least 20% year over year
Established cohesive brand execution across 13 international markets
Improved production timelines and internal stakeholder experience through standardized workflows
Defined clear performance benchmarks for internal teams
Exceeded executive performance goals at 137% for two consecutive years
The organization moved from fragmented creative execution to a disciplined, scalable global brand operation that supported growth, governance, and cost control.